ColaLife is a campaign to get Coca-Cola to open up its distribution channels in developing countries to save lives, especially children’s lives, by carrying much needed ’social products’ such as oral rehydration salts and high-dose vitamin A tablets. OnFriday, 17 July, 3-4pm, Trafalgar Square, London the ColaLife Rally commenced! And what a great day it was. ColaLife supporter, Russell Tanner, climbed on to the fourth plinth in London’s Trafalgar Square for ColaLife with our giant aidpod. I was there promoting the campaign (you can catch a glimpse of me on the clip below). For more information visit and show your support.

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